Dave the Mindreader Campaign Brings Attention to Data Privacy

Dave the mindreader is only as psychic as you allow him to be. Rather than tapping the mysterious workings of the universe to establish a link with your innermost thoughts, he taps the Internet to gain access to your social network pages and financial transactions. At the end of each session, when he’s mesmerized his unsuspecting guest, Dave the mindreader reveals the secret to his powers. The Ozian curtain comes down and the clockwork of computers, Facebook pages and banking websites are revealed.

A perfect information campaign that explains the problem plainly, and embraces viral media to get out the message.

(Via Hacker News.)